Are you really an entrepreneur…
Dez 16, 2016 - GROWTH
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Olivier Stapylton-Smith

What does it really mean to be an entrepreneur?

We've all been told to be innovative, give extra effort and be 110% present at all times, but it's all a bit crap.

The truth is that very few of us really are true entrepreneurs, we like to think we are, but we aren’t, we are just business folk - not really taking it to the next level.

What do I mean? I mean usually, we try our entrepreneurial best "under the right circumstances". For example...

  1. You're giving a good service as you read in an article what you should do and you define that as good and settle on that.
  2. You're running as fast as you can, but you'd be running faster if you were approaching the finish line at the Rio Olympics because you know the end is near.
  3. You're presenting to a client you know really well, but you'd take your presentation to the next level if you were pitching for a new account.

Let's not redefine what entrepreneurial "trying" means. What if we tried to redefine "the circumstances" instead?

It's pretty much impossible to reliably increase your effort to put more "try" into the system than we're capable of giving. We can only ever give 100% at our maximum level of effort, even if you're a professional athlete. 

Conversely, "the circumstances" are merely our story - merely the way we're choosing to see and interact with the world around us, and we all have many "circumstances" we can influence each and every day. Every day, we are surrounded by "circumstances."

This moment, this race, this interaction, this customer and this day. These are all perfect circumstances that we can influence. 

So how does a true entrepreneur look at those three circumstances? 

1. You're giving a good service as you read it in an article what you should do (point by point) and you define that as good…

But that is not good enough, so you ask for feedback from your customers, you test, you interact, you grow and you continue to create… However, you know that in order to have exponential growth you need to be different, you need to be innovative. So you constantly do blue sky thinking and then pull those ideas down into actionables. You are accountable for making an idea turn into a deliverable. You make shit happen, and you make your service the most god dayum innovative service out there. You never give up.

2. You're running as fast as you can, but you'd be running faster if you were approaching the finish line at the Olympics because you know the end is near. 

Life to a true entrepreneur isn’t about a finish line; it is about each and every moment. It is about the highs and lows, the corners and straights. It is about pushing yourself around another lap again and again. Because for you there is no finish line, there is always more to do, see and learn and this concept truly energizes you. You rise to the challenge without hesitation.

3. You're presenting to a client you know really well, but you'd take your presentation to the next level if you were pitching for new a account.

No client is too small or too big, and all are treated exactly the same. You put the same amount of curated effort in each time because you never know who might open doors for you or how that business connection may help you down the line. Plus, you think it is only fair to always deliver your best. 

The key difference between being just a business guy and a true entrepreneur is 'mindset' not circumstance. Circumstance does not come to fruition in a true entrepreneurial mindset.

A business person is usually focussed inwards; in revenue, sales, operations, compliance, regulations, administration and so forth.

On the other hand, an entrepreneur (whilst still having to complete these tasks) is focused outwards. They are truly interested on the needs of others, which includes their audiences, customers, suppliers, partners and the wider community.

So if you want to be a true entrepreneur, my friends, you must cast off your requirements of self (at least for part of the time), in order to become self-less. You must always think about things in entirety to propel yourself and your service forward.

EVERY DAY IS A BEGINNING FOR A BETTER LIFE and in my eyes there ain’t no better life than being a true entrepreneur.

Now #gomakeCOOLshithappen. 

Laters,

Jx

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