Do you ever ask yourself the following questions?
What is the best selling day?
At what time do people actually buy t-shirts?
When should I launch my campaigns ?
When should I end my campaigns?
Should I run ads all the time?
If so, then read on!
(This bit is a little boring, skip through if you don’t love data) We have looked at every single order over the past 6 months and checked for time of purchase as well as order value. We then had to adjust the times for each countries’ timezone so that the data was accurate. All the data is therefore fully adjusted and represents a global view of times and days at which people are buying products on Moteefe.
So what is our top sales day? The answer is Saturday
Average amount of sales per day
Sales on Saturdays are 25% higher than on Tuesdays which is our worst day. Overall, we were quite surprised to find that sales were quite smooth. Of course, a 25% difference between Tuesdays and Saturdays is a lot but intuitively we thought it would be more. Monday was a surprising outperformer!
Top tip: make sure you get as many Fridays and Saturdays as possible during a campaign.
Now, what about times? When do people actually buy products online?
The numbers here didn’t surprise us that much except for the surprising amount of people up at 5am buying t-shirts…
Average amount of sales per hour
Peak time is 7pm with 9% of sales happening that hour and people seem to switch at around 10.30pm when sales drop dramatically. There are still a few sales overnight but it is generally very slow. It then picks up quickly from early morning with strong sales leading up to lunchtime. Early evening is definitely the top time.
There is a surprising dip between 1 and 2pm. We thought people would be browsing online during their lunchtime but it seems like on average people go out for lunch and are a bit social with their colleagues instead!
So what can we do with this data, how can you use this to improve your marketing?
Campaign start and end dates: 11 days is the best length for a campaign. Enough time to get a lot of sales and buyers don’t wait too long. Therefore we advise to launch campaigns on Thursday and make them end on the Sunday 11 days later to get the most of the best-selling days (Friday and Saturday).
Facebook advertising: So should you be running ads only at specific times? No. Facebook automatically adjusts your spend so it is optimised over time. We would definitely advise you run campaigns 24h. Over 2 or 3 days, this will be the best way to go.
Instagram posts: If you have a large audience on Instagram, you should definitely be posting more on Fridays and Saturdays and sometime in the early evening. Your sales are going to happen rapidly after you post so you should post when people are connected and in the right mindset.
If you have any questions, or just want to chat, come talk to us at the Moteefe Hangout on Facebook, we'd love to see you there!