DTG Printing: The best in the industry
Nov 14, 2016 - DESIGN
Olivier Stapylton-Smith

Picking a printer is one of the most important steps we take in our journey as a customer merchandise enterprise.

Sure, all printers have the same basic features. It can be hard to tell how seemingly minor differences in features can have a major impact on your bottom line later - but they can.

So after months of research and testing, we’re proud to say that Moteefe uses the best printers in the world, and here’s why... 

What is DTG printing?

DTG means Direct-to-Garment printing. It is a relatively new process of printing, as it only came into play in 2004. These printers however have advanced quickly, to the point where they easily compete with screen printing (the other most used printing method today).

For the purposes of ecommerce, DTG printing is the best way to print t-shirts at optimal quality and speed for minimal cost.

It’s significantly easier to print small batches of t-shirts using DTG printing than it is with Screen printing. This is true even if you are printing a single shirt, you can do so at a cost that maximises profit margins and quality, offering you much better customer satisfaction.

DTG Printing  

Our top of the line DTG printers

Moteefe uses DTG printers for all of our t-shirts. We truly use the best printer on the market, the Kornit Avalanche, which can print up to 200 high quality t-shirts in an hour and has a 24/7 operation time.


Kornit Avalanche 

There are only 7 of these printers in the UK and we are working with 5 of them to make sure that we provide the best quality and the fastest delivery speed possible to your customers.

Here are some of the benefits:

Full Colour Images for a Fraction of the Price.
- Unlike our competitors we stop charging you after 5 colours so you’re not punished for vibrant designs. 

Rapid Turnaround. 
- Due to the speed of our cutting-edge printers your t-shirt prints will be printed and ready to ship faster, giving you greater customer satisfaction.

Fantastic Quality on Light/Dark Apparel.
- DTG printers inject ink directly into each strand of the fabric, making all products pixel perfect.  

Cost-Effective Prints.
- We offer a much higher profit margin for each of your products than our competitors offer, as the cost are lower. 

Our DTG Printing Process

These are the steps between uploading your design to Moteefe and the product arriving in the customer's hand.

1. There’s an automated quality check for your design which ensures your design is the best possible quality for print.

2. Once your design is ready for print, the order is automatically sent to one of our premium suppliers based on the location of the customer

  • This means that you don’t have to worry about whether your design is being sold in the US or EU.
  • Unlike other platforms that make you choose, we print and ship the orders on the back-end, so you can have truly global campaigns. 

DTG printing

3. The order is received by the supplier where they add the design’s unique barcode which contains all the image data for printing.

4. The t-shirt is then loaded onto one of our top of the line Kornit printers where the barcode is scanned.

5. A pre-treatment solution is sprayed onto the shirts to make the ink stick to the fibres more easily which prevents your design from fading.

6. Your design is then printed onto the t-shirt

  • If you are printing onto a dark t-shirt, then a layer of white ink is printed on the shirt first to make the colours more vivid

DTG process

7. Our printers then check to make sure that your t-shirt designs have the best quality possible and match your original design perfectly.

  • If the print is perfect, then the shirts are placed in a heated room to dry the ink ready for shipping

8. The t-shirts are packaged up and shipped to each customer, directly from the printing facility for the fastest possible delivery time.

  • We expect a turnaround of DTG prints within 1-3 days of the campaign’s end. Faster than anyone else in the industry, for a fraction of the cost. 

Why we use DTG printers…

DTG printers are the future of custom apparel printing and since they’re a recent addition to the world of printing, they still have room to become faster and cheaper to run.

However, after months of research we truly know these are the best for our customers, they give the fastest printing turnaround time in the industry and fantastic profit margins.

If you have any questions, or want to find out more about what’s new with us at Moteefe, check us out at the Moteefe Hangout on Facebook, we’d love to hear from you.

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