27 eCommerce Stats You Need To Know
Gen 12, 2017 - MARKETING
Olivier Stapylton-Smith

We’ve been in the eCommerce industry for a while now and there’s A LOT of information to take in. So we made a list of the best eCommerce facts and stats that you should all know.  

Your Customers

1. 25% of US consumers refer to social media before buying gift and 40 percent of 18 to 34 year olds use social networks for gift ideas. [Adobe]

2. 71% of customers think they’ll get a better deal online than they will in a store [Selz]

3. Millennials (online shoppers aged 18-34) spend more money online each year than any other age group. Which is surprising, given they earn less money than older adults. [Business Insider]

4. 90% of respondents say that positive online reviews influence their buying habits [MarketingLand]

5. 74% of consumers rely on social channels to guide their purchases [MobStack]

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Small Businesses

6. 70% of small businesses are owned and run by just one person. [Business Insider]

7. 78% of small businesses bring in new customers (and engage with existing ones) by using social media [SnapRetail]

8. Just 12% of businesses think they’re using social media effectively. [Huffington Post]

9. It costs you 7x more to get a new customer than it costs to keep an existing one [Invesp]

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Selling on Facebook

10. 20% of Facebook users have made a purchase because of ads or comments they saw there [Ipsos]

11. 85% of social media purchases come from Facebook. [Adweek]

12. 21% of all social media referral traffic in the world comes from Facebook [TechCrunch]

13. On average, smartphone users check their Facebook 14 times a day [Daily Mail]

14. 77% of B2C companies gain new customers through their presence on Facebook [Ber-Art]

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Social eCommerce

15. Consumers who land on your page from Pinterest are 10x more likely to make a purchase than referrals from other social media channels, including Facebook [Sprout Social]

16. Pinterest reached 10 million unique monthly visitors in about one year; faster than any other website in history [TechCrunch]

17. Twitter ads’ engagement rates can be as high as 1-3%, which is considerably higher than Facebook’s average of 0.119% [Wordstream]

18. Tweeting with an image can increase your clicks by 18% more than a post without an image [Buffer]

19. Using a smiley face in your posts can increase likes by 57% and shares by 33% [Hubspot]

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20. Mobile will account for roughly 25% of all U.S. online sales by the end of 2017 [SlideShare]

21. 70% of online sales occur on a smartphone or tablet [SnapRetail]

22. Since online shoppers spend so much time shopping on mobile, it’s no surprise that:

  • 44% of retail Internet minutes are spent on mobile phones.
  • 11% of retail Internet minutes are spent on tablets. [Internet Retailer]

23. By the end of 2014, 18% of women used their smartphone to make a purchase, compared to 22% of men [Business Insider]


Global eCommerce

24. In 2016, eCommerce sales across the globe reached around $22 trillion and is estimated to reach $27 trillion by 2020 [eMarketer]

25. 45% of the world's 2 billion internet users live in Asia [Innopay]

26. 33% of UK online shopping occurs after 6pm [SmartFocus]

27. eCommerce only represented 15.2% of total UK retail share in 2015, this increased to 16.8% in 2016 [Twenga]

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