Getting you ready for Black Friday
Nov 22, 2017 - MARKETING
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Olivier Stapylton-Smith

Now, bear with us here. Apparently there’s something happening this Friday, where retailers and customers alike lose their minds? If only we could remember what this was called…?
Obviously, we’re joking! The biggest single day for retail is rolling around again - Black Friday is less than two days away! So unless you’ve been really good at ignoring all of the TV and online ads about it, there’s a good chance that you know exactly what it’s about.


But what we want to find out is, are you taking enough of an advantage when it comes to Black Friday? Don’t get fooled into believing that this Friday (and Cyber Monday) is just for the big retail players who get all of the customers going nuts this time of year.


Here at Moteefe, we think that what’s great is that we know  your most unique selling propositions (or USPs) are your products, as they are designed by you, and sold to an audience who know exactly what to expect from you! That's one MASSIVE advantage you have over the bigger retailers!


It’s really important to be as prepared as you possibly can be for this weekend, as it’s predicted that customers in the UK ALONE will spend in excess of £2 Billion in three days, up 80% from last year, and 90% from 2015. Black Friday and Cyber Monday are only getting bigger and better for retailers of all sizes.

What about the United States, I hear you ask? How big do they go for this weekend? Well, $3.2 Billion was spent in 2016, with that number rising, no doubt, in 2017.


If you’re not selling in America, it is definitely worth considering this time around and doing it with Moteefe.


What are some of the things you can do to make the most of Black Friday?


Think past Black Friday

Over the last few years, we’ve seen the best campaigns starting as early as the Thursday before and finishing on Cyber Monday. Try to keep any special offers you have going for as long as you can, and don’t think about just providing a discount- is there anything else you can offer here, like a “buy one get one free” deal?

Understand the differences between the markets

Whilst Black Friday and Cyber Monday are as American as apple pie, it is still relatively a new concept in Europe, despite the big numbers. So obviously, the way you communicate with each market has to change. Here in the UK, Black Friday is huge, but how does it play out in, say, Sweden? How about the Netherlands? France? The point we're making is to look at each country and see how this weekend has been for retailers there in the past. Trust us, those of you who keep modifying your message and your offerings across different countries will win big.

With the big weekend only a day or so away, now is the time to go big on those campaigns and hopefully, you’ll win big with some amazing profits.

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