Three Ingredients for cooking up eCommerce success
Jan 16, 2017 - GROWTH
Olivier Stapylton-Smith

Success is like a fresh chocolate brownie; warm, sweet and everyone wants a piece for themselves. Also, both are made with just three simple ingredients.

So put on your aprons, because we’re about to cook up some success!


1) Start it Simple: 1 Cup of Flour

Your first ingredient is the foundation for your entire success brownie. There’s no need to be flashy, keep your designs simple and easy to make, otherwise you might put a lot of time into something that doesn’t make you money.

Some of our best designs are mainly text with a simple image as a background, so they tend to only have 1 or 2 colours for the entire design. You can save yourself some time by thinking about the colour of the product you’ll be selling on - there’s no point in creating a blue design for a blue shirt.

Keeping the design simple will also make it cheaper to print. By using 1 or 2 colours you will have a lower base cost (until you go over 5 where you no longer lose out). Not only that but your designs will be easier to print and so they’ll be even better quality. You can learn all about creating simple (and amazing) designs here.

Cooking update

This is your flour because it’s going to hold your success ‘brownie’ together. Now that you have it ready, it’s time to add the next ingredient and create your mix.

2) Mix it up: 3 Large Eggs

Don’t stick to just one design, your success brownies need more than one egg. You might get lucky and find that your first design is a big hit, but you shouldn’t rely on it. In our interview with success story Felix Schuldt he says “Never stop launching” because he knows that trends change and so should your designs.

It takes a while to find a design that works, so don’t be afraid to take your time and test different things out. Be patient and you’ll find your good egg. By having a range of designs you can see what works and what doesn’t, meaning you’ll improve every time you launch a campaign.

Even if you’re not making much money from each campaign, the profits will add up and you’ll soon be looking at a steady cash flow. Just make sure you take notes, read the metrics and keep making improvements.    

Cooking Update

With your eggs and flour mixed together, you have almost have everything you need. There’s just one final ingredient left; the flavour.

3) The Sweet Stuff: 2 ½ Cups of Nutella

The third and final ingredient for your success is how you’ll make those sweet profits. The more you know about your customers, the more successful you’ll be. Your audience is where you’ll find all the flavour for your campaign.

Find a way to talk to people within your chosen niche and you can learn about them first hand. Try joining niche groups to figure out their wants and needs, as well as simply researching on Google to see what designs are already out there. It’s not enough to know that they’re a fan of Nutella, you need to know why.

When you know why they’re interested in things, you’ll be able to find the perfect trends to create designs about. Creating designs becomes a piece of cake (no pun intended… well, maybe) when you know your audience.

Cooking Update

Add your Nutella to the mix and stir thoroughly. With these three ingredients for success ready, all you need to do now is set up your ads and wait.

cooking success 

Wait For It To Cook: 180C for 25 minutes

It takes time to create success so you need to be patient. You won’t always get it right the first time and sometimes you just end up making a mess, but making your first successful campaign is worth it in the end. Remember the three ingredients for custom merchandise success:

  • Keep it simple
  • Create multiple designs and campaigns
  • Learn as much as possible about your audience

Now you know how to create successful campaigns AND Nutella brownies (what’s not to love?). If you have any questions you can ask us on the Moteefe Hangout, or if you’re eager to get started, go to our design builder to create a campaign.

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