The new feature allows you to share pictures and videos on Messenger and pick from a choice of over 5000 stickers and filters to personalise it with. In a similar fashion to Instagram and Snapchat stories, your ‘Day’ on Messenger will disappear after 24 hours.
Facebook’s Days are being introduced to give people a chance to communicate visually and as Facebook representatives told Techcrunch: “We know that people come to Messenger to share everyday moments with friends and family.”
With filters such as “Who’s up for?” they’re trying to encourage people to use Days for meeting up with and finding friends. The introduction of Days could also bring in one of the first forms of revenue for Messenger as David Marcus, VP of messaging at Facebook, tells Techcrunch that Day will “probably” use advertisements between posts.
This isn’t the first time Snapchat has been used as inspiration - after all, Facebook-owned Instagram has been using a stories feature since last August. While it may seem like a quick copy, Nick Cicero, CEO of Delmondo, claims a 40% decrease in the use of Snapchat stories since Instagram released their version of the feature. According to Justin Rezvani, CEO of TheAmplify, Instagram stories posted by social media influencers are even receiving a 28% higher open rate than Snapchat stories.
Facebook has continued to aggressively move into Snapchat’s territory by rolling out Messenger Day first in countries such as Poland and Australia. However Facebook has now released the feature globally for mobile users (you won’t be able to see Days on desktop), so if you want to use the feature you just need to update the app.
Messenger already has a much larger userbase than Snapchat with 900 million versus 301 million as of December 2016) and since Days release, Snapchat’s share price has taken a small dip - could Facebook’s new Messenger Day feature see the decline of Snapchat as we know it?
IMAGE VIA SNAPCHAT