Keeping Up With The Best Kampaigns
Jan 15, 2017 - GROWTH
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Olivier Stapylton-Smith

You started your very first online business and it’s going well. But, wouldn’t you rather it was on FORBES and you were dropping #khlomoney.

(Inserts Khloe Kardashian GIF)

Making Khlo Money

If yes? Let's take your business to the next kardashian level with these simple success steps.

N.B: We are not fans of the Kardashians… But hands down agree they are a money making machine.

1. Making a first impression

In a recent post, we discussed how to create ads that convert in 8 seconds or less because people are too busy trying to keep up with the fast paced lifestyle of the most famous family of reality TV stars (or other more important things).

Unfortunately, keeping up with the Kardashians is impossible, so you need to make an impact before your 5 (or 8) seconds of fame are up. You can do this with some simple changes to your campaign page, look at your:

  • Title
  • Description
  • Images
  • External Links

We’ve covered how to optimise your description and images in our post on avoiding campaign mistakes, so I’ll go through your title and external links.

The campaign title is the first thing people see -- think Kim and Kanye -- only it actually needs to draw people in. Create an eye-catching title for your design that speaks directly to your niche audience and you'll build trust with your customer instantly.

Kiwo jumpers

I admit, external links are less important than the other features; they’re like the Brody Jenner of your campaign page. However if your customer sees a link to a Facebook or Twitter page, it's likely that they'll feel more trust and also want to be a part of something, which can do which can do wonders for your conversion.

2. Offer something unique

For any business, there will always be Kylie-Kim level rivalries with the competition. The key to taking your business that extra step forward is to stand out. Fortunately, to do that, you don't need to do a wacky photoshoot with a champagne bottle and a precariously placed glass.

It’s all about finding a hook, that one small thing that makes people stop in their tracks. It might take a while to find out what your hook will be, so you need to do some research. Whether it’s a music video of you riding a motorbike, or an even better parody; you should know what’s trending.

You can find out what’s trending in some areas using trend-watching sites like these:

what's trending trend website

Don’t just find a niche and start selling broadly. The more specific you can be, the better. Create designs which focus on the needs and desires of specific groups within your niche. Like a niche within a niche - nicheception. Then your sales will go up and your competition will go down. It’s a win-win!

3. Start creating content

Offering additional content is a great way to take your business one step further. It means you can build an audience that comes to you, rather than you having to look for them. You can create content with:

  • Blog Posts
  • Youtube Videos
  • Social Media Pages

We post blog content on our Facebook and Twitter pages to bring people to bring people the good news. Creating top-quality content for these channels takes a long time, but it’s well worth doing if you can. Take a look at @KirbyJenner for instance, bringing us the vital parts of Kendall Jenner’s lifestyle.

Kirby Jenner photo Kendall Jenner

Lauren Luke started by trying to sell makeup bags and found that she wasn’t making any sales. However after building up a following by posting makeup tutorials on Youtube she was selling thousands every week.

You Make Do started with content first and then created the business around their audience. Regardless of whether you create your content or business first, the goal is to know your audience as much as you can, then create a product which will sell itself.

4. Are your discounts hurting you?

Everyone loves a discount. Finding the price balance between beating your competition and losing money is actually quite difficult, but it pays to get it right (literally).

Your custom products are sold 21 days at a time (maximum length of a campaign) so you should create a sense of urgency rather than a discount code. If your product prices are similar to your competition, then you can pull in customers by the uniqueness of your design.

Moteef campaign Facebook ads

As a general rule, save discounts for special occasions like holidays, limited time deals or the season premiere of Keeping up with the Kardashians (we won’t judge… much).  They’re the best way to go because they generate enough sales to make up for the lowered profit margin.

If you have the discount on for too long, then you’ll end up losing money without the added customers. To learn more about setting up discounts for your campaigns, take a look at our blog post here.

The Next Level

Your business could be the next big thing, right along side the Kardashians -- even if you don’t like them you have to admit, they’re making some serious cash. All you need to do to #MakeItHappen is remember to:

  • Make a GREAT first impression
  • Give your customers something unique
  • Create content so your audience comes to YOU
  • Make sure your discounts aren’t hurting your profits

As always, if you have any questions come check us out at the Moteefe Hangout on Facebook, or  if you want more marketing and design tips read our other blog posts.

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