Everything you need to know about starting a Phone Case business
Dec 09, 2016 - GROWTH
Olivier Stapylton-Smith

Smartphones have become a vital part of our daily lives. Did you know there are currently more than 2 billion smartphone users worldwide? That’s 4 billion thumbs getting workouts, 7 days a week. Evolution took a weird turn.

The point is, smartphones are on the rise. It’s expected that 70% of the world’s population will be using smartphones in just 3 years. With such a huge increase in the usage of smartphones it’s not surprising that the market value for smartphone accessories has reached a cool $24 billion.

Of course smartphones are more than just treadmills for our thumbs and that’s why we spend so much money on keeping them safe from harm with a handy custom phone case.

Phone cases alone take up 36% of the market share for smartphone accessories, so starting a phone case business is far from a bad idea. We’re here to give you all the information you need to start a successful phone case enterprise online.

Costs and Profits

Great phone cases not only have a large market, they also have high profit margins. About 51% of our quality phone cases are sold for around €25, followed by 30% selling at around €12-15.

Moteef phone case demand by sale price 
At Moteefe we offer you a base cost of €4.99 on phone cases. Meaning you can make between €5 and €16 on each and every phone case you sell. Your profit margins also get a healthy boost if you sell in the USA with the absence of VAT.

People replace their phone cases around 4 times a year. Nearly 50% of Iphone users have used more than one case on their smartphone in it’s lifespan.

This highlights the potential for remarketing to previous customers and establishing brand loyalty to drive multiple purchases. This allows you to redefine your audiences by product type as well as by your print designs for every sale. Especially since 25% of consumers change their phone case purely because of how it looks.

Colour and Design

Selling phone cases online is a great way to start a business, but in order to make sales you’ll need to perfect your designs as well. As we mentioned above, phone case design can encourage people to ditch their old phone case for a new one.

In fact, behind protecting their phone, consumers said that phone case design was the main reason they buy phone cases. Having a quality phone case design to match a style is becoming quite important to fashionistas all over the world.

Moteef phone case demand by colour

This chart shows the percentage of demand for each phone case’s base colour. Jet Black has a huge demand, so when you’re customising a phone case, you should keep this in mind.

Finding a niche audience to sell to should be just as easy as selling custom t-shirts or clothes because the potential audience size is so huge. You need to be quite specific when creating a custom phone case design because it‘s going to be carried around by the buyer every day.    

Make and Model

Iphone and Samsung are the two main competitors when it comes to the market share of smartphones. Samsung is pulling ahead as they have 37% of the market share compared to Apple’s modest 29%.

However we’ve found that Iphone cases sell far more frequently than Samsung cases despite the market share.

Moteef phone case demand by brand

This is supported by The NPD group’s study which shows that 87% of of Iphone users buy a phone case and only 66% of Android users buy a protective case. When you start a phone case business, you should create designs for both Samsung and Iphone’s but if you want to target like a king, try to focus your marketing on Iphone users. You can do this by narrowing your audience to only iOS users in the audience behaviours section.

Time to get started

The only thing we have left to teach you is how you can get started with your phone case business. All you need to do is visit our Moteefe Design Builder and upload your design. It really is as simple as that. Just remember:

  • You’ll have high profit margins
  • Make a design for your niche audience on a Jet Black case
  • Target Iphone users over Samsung, but don’t be afraid to design for both

Once you’ve started your campaign, have a look at our other blog posts for help with marketing your custom merchandise to the world. If you have any questions or you just want to chat, come check us out at the Moteefe Hangout on Facebook.

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