Success Stories: Felix Schuldt of Shirt Money Makers
Nov 28, 2016 - SUCCESS STORIES
Olivier Stapylton-Smith

Learn how this entrepreneur found success in the custom merchandise industry. Find out how he started, what drives him and what inspired him to build a community for designers and sellers.

In this edition, we’re focusing on Felix Schuldt, the creator of Shirt Money Makers, a Facebook community which was started to share success tips for the industry. Here’s what Felix had to say...

Felix Schuldt Moteef Case study 2 

What made you decide to start selling products online?

When I began studying, it became clear I was a poor student in a wealthy city. I had a sideline job in an office where a lot of creative people were working. Some of the graphic designers there used to talk about how they were making some extra money on the side. At the time, this whole ‘Print on Demand’ business was a new idea. I was curious to find out more about it so I went online to give it a try. 

Do you do e-commerce full time?

No. I finished my studies with a masters in architecture - I’m a full time architect now and I’m designing and managing my t-shirt business on the side.

Funky Felix case study

How do you use your work skills in your ecommerce business?

I’m a creative person. I love that things can become a reality from just an idea. It doesn’t matter if you are creating buildings or t-shirt designs - the first step starts with a pencil. 

If you could, would you go into e-commerce full-time?

I studied and worked hard to complete my Masters and to get to where I am today. I respect my job too much to quit it now for doing e-commerce full-time. But you never know what the future brings and I am having a lot of fun with my t-shirts.

What has been your main goal selling products online?

Other students in my classes probably didn’t have the same kind of problems I had. Sometimes I had to make a choice between eating and turning on the heating. It definitely wasn’t the best experience that I’ve had in my life. On one, cold, October night I made a promise to myself, that this would never happen again. 

Quote from Moteef Case study

 So my main goal was to make some extra money to put toward either my food or my heating. However, over the years, things have changed for the better. My goal today is to create designs which make up to 10k in profit. 

What kind of challenges did you face starting up your ecommerce business?

The hardest thing for me was to figure out what sells, what doesn’t and to accept that my personal taste for design has nothing to do with what people want to buy. It’s an illusion that the designs you think are the coolest will sell the most. Mostly it’s the opposite - but you have to accept it if you want to be successful.

t-shirt designs by Felix 

How did you feel when you made your first sale?

A very strong creative satisfaction. It’s not just the feeling of having made money (which is pretty cool) but it’s also the feeling that somewhere on the planet some individual is now running around with your design on his/her chest. 

You recently created a great community on Facebook: Why did you create ‘Shirt Money Makers’, what do you hope to achieve with your group?

There are already a few big other groups for the t-shirt business on Facebook but if you ask one of those “Gurus” for help, you don’t often receive an answer.

Most of those groups are boring, when I read their posts I struggle to stay awake. Maybe I’m crazy, but I want to work in an environment where people are helping each other BUT are also having fun. Knowledge and having fun go side-by-side for me.


I’ve been in this business for almost 7 years now, and at the start I had nobody who helped me, I could have been a lot more successful in a very short time if somebody would’ve told me what I know today.

I really want to help give something to the people who are at the beginning of their journey. Hopefully I can change someone’s life for the better. For those people who need help or want to give something back I created the “Shirt Money Makers” Group.

Shirt Money Makers case study 

How can joining Shirt Money Makers help entrepreneurs with their business?

We have people in this group that are making 100k euro in 1 year with selling shirts, and they’re willing to share the tricks to their success with the community - that’s what I like. Everybody can always PM me and ask for help - I always answer everyone.

Moteef Case Study quote 

Sometimes it might take a while but if you have a problem there is always somebody in the group that can help. Just reading the topics, tips and other content will improve your business skills. 

Any tips to help people start to sell products online?

There is ONE formula to success in this business and that’s:

X Designs = X Cash 

Never stop launching. 


Last Words from us...

Here at Moteefe, we wanted to share Felix’s story because it’s inspiring seeing how people support each other to find success in such a competitive industry.

What has driven him the most?  His passion for supporting people who are just starting in this industry and making the process fun, is amazing. This is why:

1. He works a full time job while doing ecommerce on the side
2. He has a passion for helping new starters
3. He wants to share industry secrets so everyone has an equal chance

If you have the same passion and inspiration, you can find success as well.

Stay up to date
Others you might like