Mar 28, 2018 - SELLER STORIES
Igor Diez
  1. Tell us about how you got started

>> When I first started in POD I was mainly generating organic traffic through Pinterest and Instagram. Initially I managed to get my first 100 sales without paying for any advertising. This gave me the confidence to start learning about paid advertising as well. I would always recommend newbies to get started by trying to get organic and paid sales at the same time. Organic to learn, paid to scale.

As soon as I managed to build some decent size audiences I was able to target these with relevant designs which I created.

  1. Where do you find inspiration for your designs?

>> Before starting with designs I would first try get some inspiration from Pinterest or Google in order to understand my audiences better. Once you have a better idea of what these audiences are looking for you can then create relevant designs & messages to suit their needs.

There’re lots of places online which you can visit for inspiration; spending some time researching marketplaces is always a good starting point as well. Even certain offline places also help me gather inspiration for new designs & ideas. I often meet other friends who are into POD and we try to share any recent learnings & ideas.

  1. What advice would you give to a new seller?

>> A common error from newbies when they get started is that they’ll normally try to launch a design targeting an specific audience that they don’t know well enough. Personally, I would always try to understand the audience first and then I’d figure out the most relevant design & message to target this specific audience. In my case I always spend a decent amount of time researching relevant audiences using Facebook Audience Insights for me to have a better idea of what type of design should perform well for a particular audience. Once you have this clear in your mind it will always make your life easier when trying to come up with the best converting design possible.

  1. Can you tell us the feeling you got during your first very successful campaign?

>> Yes, of course it was an amazing feeling. Our community in Bangladesh has always been really helpful when helping new sellers get started. Besides, brother Rayhan Hossain has always helped me reaching my goals throughout the process until launching my first successful campaign.

I try to organize monthly meetings with our community members to discuss best practices and most successful campaigns and I find these meetings to be really helpful when I need to scale my campaigns.

  1. Do you share tips with other sellers? Do you feel like you can mastermind with others?

>> Yeah, definitely. This feedback is always reciprocal. I constantly share tips & best practices with friends who are also involved in POD. The more sellers involved in a community the better, so that we can all learn from each other’s failures & successes.

I find it easier when sharing tips with other sellers and they can contribute with their own experiences. If 4 eyes are better than 2 I always thought 2 brains should also be better than only one.

  1. How do you find success? What is the secret sauce in your eyes?

>> Being creative is my secret to success. Obviously, not being scared to fail is another important factor because not all your designs & concepts will always be successful.

In my case, for every successful campaign there’s always a research phase, audiences research & preparation, design phase, testing phase and finally scaling phase. Creativity is definitely my key to success.

  1. What is your main source of traffic? Facebook, Instagram, organic? Any tips to drive more traffic?

>> Facebook and Instagram are my main sources of traffic. I can see many sellers running their ads on mobile feed placements only but Instagram also works great in my case.

I’m constantly trying to learn from other groups & communities and they all seem to agree that it’s best not to have all your eggs in the same basket; hence why I’ll always try & diversify testing new sources of traffic.

On a separate note, Facebook’s Lookalike audiences have also proved to be successful when scaling my campaigns.

  1. What are your hottest selling products? Is it always t-shirts?

>> My hottest selling products are the sweatshirts, t-shirts and mugs mainly. Having said this, I love testing new products frequently hoping to find that next hidden gem. Amongst my active campaigns, I tend to have some for promoting products that have proved to convert well and also others for testing new products. Obviously my strategy and targeting may be different between campaigns in “scaling mode” or campaigns in “testing mode”

  1. How does Moteefe help you with your POD business? (What do you like about us)

>> I love Moteefe’s profit margin and your great seller support. Each time I needed assistance they have helped me resolve any issues really fast. They always keep me updated with new features and key upcoming events which also makes my life easier when planning campaigns ahead.

  1. Any regrets from this business? Maybe something you would do differently?

>> I think this business is one of the best things that’s ever happened to me. I’m self employed now and I manage to earn enough to cover the costs of my education.

I would definitely suggest anyone interested in POD to give it a try because there’re no upfront costs and your efforts can quickly pay off resulting in a decent secondary income in a short period of time.

  1. Can you share a few stats from a successful campaign? CPA, CTR % or ROI?  

Number of Visitors was >> 48,843

Number of units sold >> 2,132

CTR >> 3.67%

Conversation Rate >> 4.31%

Cost Per visitor was  $0.644

Total Revenue >> $40,260.22

Total Advertising spend >> $31,483.62

Profit per unit sold >> $18.88

Net profit >> $8,776.6

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