8 Success Tips from our Team
Apr 17, 2017 - GROWTH
Olivier Stapylton-Smith

Starting a business can be hard but it’s our goal at Moteefe to make it easier. These top tips are from the experts who know what it takes to become a successful entrepreneur with custom merchandise.

Olivier - CMO and Co-Founder

“When you are working for yourself, motivation can be hard to find. You have nothing to prove to anyone, why would you get out of your Pyjamas? How do you get past this?

Make yourself accountable, find someone or a group of people who will track your progress and tell them what you are up to. Having this support system that pushes you to become better is the best way to become successful.”

Jorge - Head of Growth

“A true entrepreneur is not the one that doesn’t fail, it’s the one that fails, learns and moves on.

Research, research, research! I’ve seen thousands of designs fail not because the Facebook ads are pointing at the wrong audience, but because the concept is just not good enough for the niche.

Put yourself in the shoes of your target audience. Create a persona. Write down a list of things they like, things they do, big events they follow, magazines they read… anything that can help you identify who you’re advertising to.”

Becca - Head of PR and Events

"Our favourite saying here at Moteefe HQ is 'make it happen' which we think applies to so many things. When you wake up and you're not feeling it, tell yourself to 'make it happen' - you can't fail”

Dan - Software Developer

“Read up on facebook advertising. Writing a FB ad is easy, but making sure that you exploit your target market’s maximum potential takes time and skill. Try and work out that ‘sweet spot’ for the amount spent on advertising. Try broad advertising. Try advertising to a tiny subsection of a niche. Try, iterate, learn.”

Vijay - Head of Operations and Customer Experience

“The best ideas are simple, not complicated - like a free e-Hypnotherapy session. Take advantage of the simplicity on offer:

You're going to identify a target audience - from people who like hamburgers to Cagefighting postmen. You'll find a concept these quirky folk just adore.

A design is then going to jump out from under the bed and shimmy it's way onto our builder tool. In 6 clicks, you're running a campaign and after you've had a play around on social media with some posting and some tweeting (in-between stalking your friends), you're making sales and running a bloody business in your underwear. 

You're now laughing at the aforementioned simplicity and asking how you've spent so little money to make money.

One sale and you’re left with pure profit. Simple.” 

Jaime - UX and Product Designer

“Find your why. It’s not about the item you see, it’s about what it represents for the user. Don’t create a design and then try to find your target audience, work the other way around to guarantee success.

Most businesses in the world start with What (e.g. a Superman t-shirt). Some, get into the How (e.g. handcrafted materials, attention to detail). But very little get into the Why. How come? Because you can’t find the Why from the What.

Find what an audience is passionate about, then research what products they’re interested in, and connect that passion with the product. Boom. Instant buyer engagement.”

Nick - Content Marketer

“Be patient, do lots of research but most of all - have fun. Your job doesn’t have to be work. You’re the one who’s in charge, so you can choose something that you’re passionate about, something that you love. Then you’ll already know about your audience AND you’ll love your work. If you look forward to your job then nothing can hold you back.”

Jacinta - eCommerce Marketing Manager

“We all like to think we make decisions through logical choice, but nothing could be further from the truth. Emotion is vital in how we make decisions especially when we purchase online.

Understanding exactly what influences our decisions is an important skill. This is especially true when designing on a product. Yet psychology is often overlooked among digital entrepreneurs. For instance, here is one of the most well-known representations of human psychology; Maslow’s hierarchy of needs.


Maslow’s pyramid shows the different things that motivate our decisions. This helps us to stop selling on the basis of bells and whistles, and start appealing to users’ emotions.”

Hopefully, these words of wisdom will help you turn your business into a success story. If you want to ask the team any more questions about how to find success, then ask us at the Hangout on Facebook.




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