Young Guns: Moteefe Product Designer Jaime Caballero
Jun 06, 2017 - MOTEEFE
Olivier Stapylton-Smith

Our NEW Young Guns profile takes a monthly look at some of the buzzing talents across the Moteefe enterprise. It aims to shed light on the varying roles, people and countries we are starting to develop in.

For our first ever Young Gun, we are speaking to the ever-intriguing Mr Caballero from our tech team....

How long have you been in the industry?

I started looking at websites when I was 18 and had just started college. When I saw how easy it was to get a few pages and links between them working, I had to do more!

Duration in current role/time at the company:

Frontend developer and UX designer - 8 months

What were you doing before this job and how did you get this gig?

I was freelancing for a big client in R/GA before this when I met another techie from Moteefe, Daniel Steele. I'd met him at a few events and he reached out to me as they needed a hand with frontend.

Define your job in one word:


What were your real and cliché expectations of working in the industry?

Since I always looked up to great figures in the industry (Jeremy Keith, Brad Frost, etc) I expected London to be the professional paradise but it's actually 4 or 5 companies that actually care about stuff. TBH I'm impressed with Moteefe being such a "small" startup and where we care a decent amount of stuff. But that's because of the people. That’s one of the reasons I joined because the team is outstanding! :D #goteam

How would you describe what the company does and what does your role involve?

We act as a middleman between anyone who wants to sell a design in some form or shape and his/her buyers. I make sure that creating a campaign, which is the platform where to selling your design in the form of products, is as intuitive as possible with User Experience Design, but then I also do some visual frontend, like animations and code consistency/reusability.

The best thing about the industry you work in?

The connection between human behaviour and mathematical logic.

Any major hard learnings in the job so far?

No programming language is as hard to understand as people are to figure out.

If you had to switch over to another department, which would it be and why?

Marketing or Copywriting, because I like the idea of building an engaging story.

What's exciting about the industry right now?

Progressive web apps, which allow websites to function as native apps, are very much a topic worth looking into at this stage, as it will have a huge impact in the near future.

What concerns you about the industry and its future?

The separation between people who focus on SPAs (single page applications) or just regular websites. It feels like at the moment they’re fighting to see who is right when I believe they should work together as they could complement each other in a beautiful symbiosis.

Who's your right-hand person/who guides you day to day?

I sync a lot with Lev (Moteefe’s CTO), we have a great working relationship.

Career-wise, where do you see yourself in 2020 and how do you plan on getting there?

As a full-time Product Designer, with a stronger understanding of UI. I am much more focused on UX these days and will be focusing on UI on every chance I get.

Where do you turn for inspiration?

Smashing Magazine or Awwwards.

Tell us one thing people at work don’t know about you?

I am a film buff -- I have watched too many movies and can critique direction, photography, writing and acting based on context and story.

Favourite website is: - has the most interesting questions with very qualified people behind the answers!

What’s your personal motto?

Think now of what you might regret later.

I got into the industry because:

I always liked Design and Maths, so when I discovered CSS I fell in love completely. It’s the 'logic for design'.

If I wasn't doing this for a living, I'd be:

I always say that if technology didn't exist then I’d be a carpenter. If there were no websites? I'd probably be doing something in the film industry.

Have something to say on this? Share your views on our Facebook Hangout. Or if you have a topic you wish us to cover, drop us a line at

Sign up to our blog, like us on Facebook, follow us on Twitter for stats and tips or head over to our Instagram for inspiration throughout the day. Want to work with us here at Moteefe? Check out our job listings page here.

Stay up to date
Others you might like